1) Expand placements (most often, especially freelancers, choose 1 type of placement, for example, Instagram story, if you made flights and IG story works, but FB story does not work, or the feed does not work, then yes, but if not splits, it is better to add the maximum possible number of sites, this will help reduce CPM (impressions) and, accordingly, the cost of a click. viewing landing pages (allows you to optimize CPC without a CPA model, but remember that this will not work without a pixel, and if you drive traffic to an IG profile, then this item is useless.
2) Change the form of optimization (for example, it costs traffic, change for conversion or vice versa, there is still an interesting pribluda “CPV”, viewing landing pages (allows you to optimize CPC without a CPA model, but remember that without a pixel this will not work, and if you drive traffic to the IG profile, then this item is useless.
3) Optimize a pixel, redo the standard pixel code (here you need imagination, for example, add micro conversions to the funnel, or change the pixel triggering timing to exclude garbage traffic, bots, etc., by the way, this also reduces the bounce rate. Alternatively, add more data to the pixel. In addition to events (by the way, it is better to use standard ones, and not come up with custom ones), there are also properties /
attributes of events:
They can be worked out)
4) Launch competitive campaigns with the same add-ons (there is such a concept to undermine the auction )
5) Change the form of budget distribution (for example, from the daily budget to “the entire validity period”) The budget for the entire validity period is distributed randomly, if there is no necessary traffic, then it will be tomorrow and it is not necessary to master the budget the entire daily budget, most often it is very useful for CPC / CPA optimization.
6) Change creatives – haha)
7) Change advertising account (yes, this also happens)
8) Change the page / launch brand
9) Run the campaign at a different time (for example at night) Good luck)) 🙊😅