A to Z
Promotion of the All-Russian Danone and Bonduelle “Healthy nutrition from A to Z” project in the social network and popularization of healthy nutrition ideas for schoolchildren.
The lack of the target audience analytics after the previous contractor’s work increased the task complexity. We took over the project after setting up advertising campaigns by the R:TA agency, however, we had to launch from scratch, including installing a pixel on the site and other basic actions. At the same time, the KPI expectations were higher than the budget’s capabilities.