DANONE

Purpose

The purpose of collaboration with Danone Direct was to increase online sales and the brand awareness in social networks (VK, FB, IG) by attracting new audience and retaining existing one.

Task

Challenge of the task The challenge of the advertising campaign in social networks was the fact that nobody had collected digital statistics before we started our work. Besides, Danone had a display campaign launched in Yandex advertising network, but it was configured so that a lot of irrelevant traffic was recorded. Therefore, prior to activating targeted ads, we had to filter it manually.

Strategy

Performance
Design

LTD Monstars
Client

Danone Direct

ACTIONS

We have customized VK and FB pixel: we have excluded unnecessary platforms and made a timeout for launching “page view” tag.

Difficulties

It was our first (but not the last one) case connected with food, but we quickly found mutual understanding with Danone Direct team — all problems were solved before they could arise. There were no other difficulties except collecting statistics.

EMOTIONS

The most pleasant thing with Danone Direct was the fact that the effect of advertising appeared already in the second month of operation and the company’s profit increased.

Result

Sales from online channel increased by 11%.

DANONE

Task

Strategy

Design

Client

KPI COMPLETED 0%

SALES

Next Project

MCX

Our clients.