DANONE
Purpose
The purpose of collaboration with Danone Direct was to increase online sales and the brand awareness in social networks (VK, FB, IG) by attracting new audience and retaining existing one.
Task
Challenge of the task The challenge of the advertising campaign in social networks was the fact that nobody had collected digital statistics before we started our work. Besides, Danone had a display campaign launched in Yandex advertising network, but it was configured so that a lot of irrelevant traffic was recorded. Therefore, prior to activating targeted ads, we had to filter it manually.