Dentistry in the USA | NORA EXP AGENCY
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Russian, Moscow
info@noraexp.agency
Ph: 8 800 222-28-38
1 июня, 2020

Dentistry in the USA

Goals

Promotion of a new dental clinic in New York City by attracting a new audience, introducing users to the brand, and launching a Facebook advertising campaign.

Task

We started this project from the very beginning because previously, the client had not used any promotion tools. We worked without forecasts, testing the available methods already in the process.

  • Strategy

    Performance, UX/UX Design

  • Design

    Monstars

  • Client

    Dentistry in the USA

ACTIONS

We worked with analytics from scratch, setting events and goals in the advertising area. We connected the Facebook pixel on the site and launched the campaign.

Difficulties

The client’s site did not provide the technical possibility of leaving a request, so we had to work with the Facebook Lead forms. The client refused to finalize the site, while the agreed application form provided for the entry of a large amount of personal medical data, which could prevent interested users from registering for the session. The customer’s low awareness of digital issues made the task more difficult. We had to answer a lot of skeptical questions.

EMOTIONS

We were happy to work on a new Western project. We experienced pleasant emotions of recognition and trust.

Result

Indicators are hidden at the request of the client.

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