Goals
Promotion of the Digital Industry of Industrial Russia Forum and selling stands for B2B by Instagram and Instagram advertising campaigns.
Limited budget of the advertising campaign with the existing specifics of the audience.
ACTIONS
We have been working on this project for two years. We prepared all the necessary analytics from Facebook, VK, Yandex, and Google in the first year. Accordingly, all segments of the target audience were identified. We already had the base ready for work by the start of the launch in 2021. We worked on new ideas and created relevant creatives.
Difficulties
The transaction and registration cycle for the audience segment of Digital Industry of Industrial Russia is more than one day, and the purchase of traffic and the supply of forum requests became quite difficult because iOS was updated to version 14.0.
EMOTIONS
We were happy to be involved in this project again. Continuing to work this year meant trust and strengthened the motivation of the entire team.
Result
Not disclosed. The information is confidential. Protected by the agreement.
