Goals
To promote the New Year’s market, attract customers to the offline store and a business account on Instagram.
A lot of competition during the launch of the bazaar, a rather narrow niche, high required work speed due to the holidays.
ACTIONS
We launch Split campaigns on Facebook, test the target audience and creatives. We create engagement around the product and increase reach with the right strategy through Split campaigns.
Difficulties
Shortage of promotional content at the initial stage due to the partner’s team, tight deadlines for conducting and testing advertising campaigns, account development from scratch always requires a special approach, since new accounts tend to receive less trust from users.
EMOTIONS
It was a thrill to read the enthusiastic comments of customers who were genuinely interested in the product and wanted to purchase it. It is always nice to see how we do good and bring people lively emotions.
Result
A full Sold Out in the offline store and +1000 subscribers to the newly created Instagram account as a nice bonus.
