OKTAVA - NORA EXP AGENCY
May 31, 2021

OKTAVA

Purposes

Promotion of the “Oktava” creative industrial complex in Tula. This is a city project funded from the state budget to develop and support folk artisans, craftsmen, museums, exhibitions, and events related to folk crafts.

Task

The popular orientation of the project set the specifics of the audience. It was narrowly focused work.

  • Strategy

    Performance, SMM

  • Design

    NORA

  • Client

    Oktava

ACTIONS

We set up advertising campaigns and gathered participants for creative masterclasses and educational webinars on art within three months. We launched test announcements and attracted an interested audience. We brought traffic to the site.

Difficulties

Small budget. The product itself required further development.

EMOTIONS

We like working with state and municipal projects. It is interesting and brings a new experience to all employees of our office. We intend to take on atypical projects to apply our skills in various niches.

Result

We gathered groups for all events according to the schedule. Upon completion of the work, the customer team decided to reduce the cost of setting up advertising. We left all the developments in the advertising account for further independent actions by the cluster employees.

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