The strategic goal was to organize a comprehensive promotion of the Olympiad for digital students in VK and FB. The main goal was to register participants from all over Russia. This project was created with the support of the State Corporation Rostec and Sevastopol State University and aimed at popularizing education in information and communication technologies.
We worked in harsh conditions. By the beginning of our team’s work, the advertising budget was reduced by 70%, while the KPI of 500 registrations remained the same. Too large number of creatives that the client gave also added to the complexity. With a limited budget, this prevents the rotation of ads.