PURE SENSE - NORA EXP AGENCY
June 1, 2020

PURE SENSE

Goals

Promotion of the perfume art project by people with limited visual perception. The attraction of participants to participate in a marathon for filling with inspiration through practices and flavors. This is a project of social business. Part of the proceeds of the project was sent to a charitable foundation. It was necessary to attract users to the marathon, as well as to present fragrances created by blind people.

Task

A high level of aesthetics in creatives and campaigns. The complex concept of PURE SENSE is designed for a narrow audience.

  • Strategy

    Performance, UX/UX Design

  • Design

    NORA

  • Client

    PURE SENSE

ACTIONS

The setup of the advertising campaign took place in two stages. The first split tests were collected from the customer’s materials (creatives, website) but did not bring the desired result. We tested several different hypotheses in a split format, found weaknesses, changed creatives and the site, and worked on the errors. After the second launch of the test campaign, everything worked.

Difficulties

Testing and selecting creatives took a lot of time. We also had to find errors in the analytics configured before us to adjust the calculation of applications and sales.

EMOTIONS

This is an interesting project with a profound meaning. Emotions at the first test stage were mixed: we understood what was going on, but all this slowed down the launch and upset us a little. As a result, everyone was satisfied. Mutual gratitude.

Result

We achieved more than 100 applications. We fixed errors in analytics.

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