Promotion of the perfume art project by people with limited visual perception. The attraction of participants to participate in a marathon for filling with inspiration through practices and flavors. This is a project of social business. Part of the proceeds of the project was sent to a charitable foundation. It was necessary to attract users to the marathon, as well as to present fragrances created by blind people.
A high level of aesthetics in creatives and campaigns. The complex concept of PURE SENSE is designed for a narrow audience.