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NORA EXP AGENCY https://noraexp.agency WE ARE YOUR DIGITAL FRIEND WE ARE A MULTICULTURAL GROUP OF PLANNERS, CREATORS, STRATEGISTS, DESIGNERS, WEB DEVELOPERS, AND COMMUNITY MANAGERS DEVELOPING BRAND EXPERIENCES CUSTOMERS LOVE. WE WORK ON COST EFFECTIVE AND RESULT ORIENTED PERSONALIZED MARKETING STRATEGIES TO HELP YOU BUILD AND GROW YOUR BUSINESS' PRESENCE IN THE DIGITAL WORLD. Mon, 26 Jun 2023 22:44:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 https://noraexp.agency/wp-content/uploads/2021/06/cropped-56-e1622794188736-32x32.png NORA EXP AGENCY https://noraexp.agency 32 32 Every targetologist/buyer has gotten this question from a client – “Why aren’t we seeing our ads?” https://noraexp.agency/2023/06/27/every-targetologist-buyer-has-gotten-this-question-from-a-client-why-arent-we-seeing-our-ads/ Mon, 26 Jun 2023 22:07:29 +0000 https://noraexp.agency/?p=220237 Well, the authors of the [Digital Hole] channel were faced with this must-have as well.

They googled for a quick answer, and there were only “vague” answers after which one would have even more questions.

Logic, knowledge, and agency support from Facebook all in one:

What matters to Facebook? That you’re pouring budgets in there, getting value.

No value, no budgets. WTF.

If you have adequately set up events and work under CPA/CPL, the following rule applies to you:

If there is no response to ad content, you/customer/users become low-quality traffic to the Facebook system. Even if you are in the retargeting zone.

As a result, you do not bring value to the company, respectively, CPM increases because of such traffic and other measurable KPIs grow with it.

Systematical automation of such traffic takes place through the FB pixel. Users are given a “low priority” status. Shows for this category become significantly fewer. This is one of the “shoulders” of traffic optimization.

So if you or your client cannot see your ads, it is a good thing. That means you are not wasting money on users who will not take you up on your call to action.

If the client does care about seeing your ads, then:

1) Ask the client to reset the browser cache

2) Reset Ads Manager

3) Create a new PX (pixel)

4) Run retarget without PX and CPA optimization (this will help 100%) – just kidding))

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How can Facebook reduce cost per click? https://noraexp.agency/2021/06/07/how-can-facebook-reduce-cost-per-click/ Mon, 07 Jun 2021 15:01:08 +0000 https://noraexp.agency/?p=218277 Okay, facts:
1) Expand placements (most often, especially freelancers, choose 1 type of placement, for example, Instagram story, if you made flights and IG story works, but FB story does not work, or the feed does not work, then yes, but if not splits, it is better to add the maximum possible number of sites, this will help reduce CPM (impressions) and, accordingly, the cost of a click. viewing landing pages (allows you to optimize CPC without a CPA model, but remember that this will not work without a pixel, and if you drive traffic to an IG profile, then this item is useless.

2) Change the form of optimization (for example, it costs traffic, change for conversion or vice versa, there is still an interesting pribluda “CPV”, viewing landing pages (allows you to optimize CPC without a CPA model, but remember that without a pixel this will not work, and if you drive traffic to the IG profile, then this item is useless.


3) Optimize a pixel, redo the standard pixel code (here you need imagination, for example, add micro conversions to the funnel, or change the pixel triggering timing to exclude garbage traffic, bots, etc., by the way, this also reduces the bounce rate. Alternatively, add more data to the pixel. In addition to events (by the way, it is better to use standard ones, and not come up with custom ones), there are also properties /

attributes of events:
• Value
• currency
• content_ids
• content_type
• content_name
They can be worked out)


4) Launch competitive campaigns with the same add-ons (there is such a concept to undermine the auction )


5) Change the form of budget distribution (for example, from the daily budget to “the entire validity period”) The budget for the entire validity period is distributed randomly, if there is no necessary traffic, then it will be tomorrow and it is not necessary to master the budget the entire daily budget, most often it is very useful for CPC / CPA optimization.


6) Change creatives – haha)

________________________________________
7) Change advertising account (yes, this also happens)
8) Change the page / launch brand
9) Run the campaign at a different time (for example at night) Good luck)) 🙊😅

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19 most common reasons for blocking ad accounts on META: https://noraexp.agency/2021/06/17/19-most-common-reasons-for-blocking-ad-accounts-on-facebook/ Thu, 17 Jun 2021 19:56:57 +0000 https://noraexp.agency/?p=218601
  • The name on the bank card is different from the name on Facebook
  • You are using someone else’s card to pay for advertising
  • Using a bank card from another country
  • Using a virtual card
  • Login to your account from other countries / cities (different ip-address)
  • Change of payment method
  • A sharp increase in advertising costs
  • Crediting a large amount to the account balance
  • Login to an advertising account from Crimea
  • Adding a person with a “bad” reputation to your account
  • Account hacking
  • Presence of old unapproved ads
  • Facebook error
  • Advertising of prohibited materials
  • Advertising of restricted content
  • Complaints about your advertisement
  • Inconsistency of the page with the advertisement
  • Using prohibited scripts on the page
  • Redirecting a user to another site from your
  • ]]>
    Facebook pixel warming up https://noraexp.agency/2022/12/28/facebook-pixel-warming-up/ Wed, 28 Dec 2022 13:09:03 +0000 https://noraexp.agency/?p=219716 Have any of you heard the expression [Facebook pixel warming up]?

    This story appeared in the network relatively recently, mostly experienced traffic arbitrageurs talk about it (those people who buy traffic from different networks, with the term of working with them being % of sales).

    “Let’s start right away with the fact that Facebook Pixel cannot be warmed up. It collects and archives events through [the events manager] but Pixel only collects data for campaign optimization when an ad campaign {AC} is active (and only for a specific AC).

    Remember that Facebook pixel is optimized only in real-time (the attribution model is actually [dead], thanks to IOS 14).

    Facts and observations:

    1) If you run an ad campaign with optimization on the “View landing page” and then create a new campaign with a conversion goal, the learning and optimization of the AC will start all over again and no old data will be accounted for.

    2) If you launch a campaign with “View target page” optimization first, the Facebook algorithm will optimize for the audience which will click on the link in the ad and open the site in its browser (the page view event) – that’s it as far as the optimization is concerned.

    The task for the Facebook algorithm is done.

    Important: Even if you have some other events like “add to cart” or “purchase” after launching your ad campaigns in the Facebook pixel

    it doesn’t mean anything for optimizing new campaigns.

    (P.S. don’t forget [to configure] the pixel events)

    By launching new campaigns to purchase, you will start to optimize your ACs anew.

    Run your ad campaigns in a way that initially trains the Facebook algorithm to look for better audiences for your business and objectives.

    Wishing you profit, everyone.

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    Telegram Premium https://noraexp.agency/2022/06/16/telegram-premium/ Thu, 16 Jun 2022 14:11:22 +0000 https://noraexp.agency/?p=219680 🙃😐

    What is there to know?

    Price – USD5 a month.

    There will be voice message decoding – FINALLY)

    And useless points as well:

    – Doubling messenger limits;

    – Possibility to download files up to 4GB (previously it was 2GB);

    – Increased download speed;

    – Disabling built-in ads;

    – Access to an expanded set of message reactions and premium stickers;

    – Unique subscriber icon next to the profile name.

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    Let’s talk about different types of proxies, as well as proxy services for Meta https://noraexp.agency/2021/09/16/lets-talk-about-different-types-of-proxies-as-well-as-proxy-services-for-meta/ Thu, 16 Sep 2021 14:14:55 +0000 https://noraexp.agency/?p=219684 The main types of proxies that buyers use are the following:

    – SSH tunnels

    – Resident proxies

    – Mobile proxies

    SSH tunnels – there are few of them, antifraud has a bad influence on them, so generally speaking there is nothing worse in the market. 

    Resident proxies – used by most buyers. There are a lot of them in the market, those matching any GEO/ZIP can be found + they’re still cheap).

    Sometimes one can come across “broken” options, so they need to be checked correctly).

    Mobile proxies – those can be hardly found, and if found, they turn out to be not for your ZIP (but not for sure).

    They are good at keeping traffic speed and pass anti-fraud easily, but they are several times more expensive than resident proxies).

    In case of proxy’s disconnection during work with the log, it is impossible to change it for another provider’s proxy

    Where can you buy a proxy?

    911.re

    faceless.cc

    soax.com

    If you know where else, then welcome in the comments!

    You can check ip, DNS, open ports, blacks, etc. at pixelscan.net and whoer.net.

    The 1st one is a very powerful checker).

    There is a ban on spam emails on every proxy, just ignore it.

    LOVE, PEACE AND HARMONY TO YOU))) 

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    Instagram making changes to its algorithm after it was accused of censoring pro-Palestinian content https://noraexp.agency/2021/06/01/instagram-making-changes-to-its-algorithm-after-it-was-accused-of-censoring-pro-palestinian-content/ Tue, 01 Jun 2021 05:28:06 +0000 https://ohio.colabr.io/?p=17954 Facebook-owned Instagram has made changes to its algorithm after a group of its employees reportedly complained that pro-Palestinian content was not viewable for users during the conflict in Gaza. Instagram typically surfaces original content in its stories before reposted content, but will now begin to give equal weighting to both, the company confirmed to The Verge on Sunday.

    As reported by BuzzFeed News and the Financial Times, the Instagram employee group had made numerous appeals about content that had been censored by Instagram’s automated moderation, such as posts about the al-Asqa mosque being mistakenly removed. The employees didn’t believe the censorship was deliberate, according to FT, but one said that “moderating at scale is biased against any marginalized groups.” 

    The change is not only in response to concerns over pro-Palestinian content, a Facebook spokesperson said in an email to The Verge, but the company realized the way the app functioned— bubbling up posts that it believes its users care about most— led people to believe it was suppressing certain points of view or topics. “We want to be really clear— this isn’t the case,” the spokesperson said. “This applied to any post that’s re-shared in stories, no matter what it’s about.” 

    Twitter, Facebook, and Instagram have been criticized over the past several weeks about how they have surfaced — or not surfaced—content around the conflict between Israel and Palestine. Earlier this month Twitter restricted the account of a Palestinian writer, which it later said was done “in error.” And Instagram ended up apologizing after many accounts were unable to post Palestine-related content for several hours on May 6th, a move that head of Instagram Adam Mosseri tweeted was due to a “technical bug.

    Instagram says it has repeatedly heard from users who say they are more interested in original stories from close friends than they are in seeing people who reshare others’ photos and posts. That’s why it prioritized original stories, the spokesperson said. “But there’s been an increase— not just now but in the past as well — in how many people are resharing posts, and we’ve seen a bigger impact than expected on the reach of these posts,” the spokesperson said. “Stories that reshare feed posts aren’t getting the reach people expect them to, and that’s not a good experience.”

    The spokesperson added that Instagram still believes users want to see more original stories, so is looking at how to focus stories on original content through new tools.

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