The main purpose was to increase online sales of subscriptions.
Challenge of the task
We created analytics from the ground and set events.
Having collected analytics, set goals and events in it, and customized FB pixel, we set up targeted ads based on LTV data with optimization for purchase.
We faced difficulties with collecting analytics and making corrections on the website.
Fitness clubs usually sell subscriptions offline, and online traffic is launched for applications, but we managed to deploy a real e-commerce in social networks.
Komet Black currently has about 80 online sales per month from advertising on FB alone.