Purpose

The main purpose was to increase online sales of subscriptions.


Challenge of the task

We created analytics from the ground and set events.


Actions

Having collected analytics, set goals and events in it, and customized FB pixel, we set up targeted ads based on LTV data with optimization for purchase.


Web
SMM
PPC
ORM
Difficulties

We faced difficulties with collecting analytics and making corrections on the website.



Emotions

Fitness clubs usually sell subscriptions offline, and online traffic is launched for applications, but we managed to deploy a real e-commerce in social networks.


Result

Komet Black currently has about 80 online sales per month from advertising on FB alone.