MCX

Goals

The purpose of cooperation with the Ministry of Agriculture of Russia was to create videos for presentation at Russia-Africa Summit in Sochi.

Task

Challenge of the task In addition to the fact that we had to make 2 videos (60 seconds and 240 seconds) in Russian and English within 2 weeks, the complexity of the work was also connected with difficult communication and long coordination process.

Strategy

Brand, Production
Design

NORA
Client

MCX
Tags

3D, Production

ACTIONS

The customer provided just a part of materials, so several times we went to the sites together with video operator to shoot missing parts. Then we mounted a video series and created a motion design for static images.

Difficulties

In addition to the fact we were severely limited in time, we also had a misunderstanding with the customer: the Ministry wanted to repeat the content of the previous year, but we were against copying. As a result, we managed to reach a consensus, however it took us more time than we would like.

Emotions

It was unusual experience to work with the government case, and we are very happy that everyone, including Dmitry Medvedev, appreciated our work.

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