URALCHEM | NORA EXP AGENCY
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Russian, Moscow
info@noraexp.agency
Ph: 8 800 222-28-38
1 июня, 2020

URALCHEM

Goals

Promotion of the “Expoforum” agro-industrial exhibition in St. Petersburg and registration of new participants and visitors on the website.

Task

The project’s complexity was the specifics of the theme of the event and the conditions for attracting an audience of a younger age than before.

  • Strategy

    Performance, UX/UX Design

  • Design

    NORA

  • Client

    URALCHEM

ACTIONS

In this project, we focused on interactivity and gamification. The contest was held in the Instagram account, supporting the coverage of the exhibition in social networks. For example, one of the terms of the competition was a photo with a thematic stand of fresh flowers.

Difficulties

The involvement of the 25-30-year-old audience required increased attention. We had to warm up the audience, striving to keep the framework of the designated advertising budget.

EMOTIONS

A dynamic and exciting project. It was easy and pleasant to work with the organization.

Result

We reached users of the local audience interested in the news of the agro-industrial sphere. We attracted young people. We increased engagement in the company’s Facebook page and Instagram account. We accomplished the KPI in terms of the number of registrations.

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