Well, the authors of the [Digital Hole] channel were faced with this must-have as well.
They googled for a quick answer, and there were only “vague” answers after which one would have even more questions.
Logic, knowledge, and agency support from Facebook all in one:
What matters to Facebook? That you’re pouring budgets in there, getting value.
No value, no budgets. WTF.
If you have adequately set up events and work under CPA/CPL, the following rule applies to you:
If there is no response to ad content, you/customer/users become low-quality traffic to the Facebook system. Even if you are in the retargeting zone.
As a result, you do not bring value to the company, respectively, CPM increases because of such traffic and other measurable KPIs grow with it.
Systematical automation of such traffic takes place through the FB pixel. Users are given a “low priority” status. Shows for this category become significantly fewer. This is one of the “shoulders” of traffic optimization.
So if you or your client cannot see your ads, it is a good thing. That means you are not wasting money on users who will not take you up on your call to action.
If the client does care about seeing your ads, then:
1) Ask the client to reset the browser cache
2) Reset Ads Manager
3) Create a new PX (pixel)
4) Run retarget without PX and CPA optimization (this will help 100%) – just kidding))