Mephi

ACTIONS

We completed a range of tasks:

• Started with benchmark analysis of Russian universities using a list provided by the client, which included five educational institutions. We identified indicators and compared them.
• Conducted benchmark analysis of foreign universities also based on the client’s list of five educational institutions. We highlighted and compared key indicators.
• Analyzed behavioral search patterns of the target audience and provided brief descriptions for each pattern. We identified characteristics of individuals’ behavior in the digital space.
• Studied educational marketing trends, identified promising directions, and provided brief descriptions for each. Analyzed both Russian and international sources.
• Developed UX hypotheses for each target audience: school students, prospective students, parents, teachers, research institute staff, and others. This information was essential for understanding audience needs. Segmentation helped improve engagement with potential clients.
• Formulated the website structure and provided content recommendations. The result was a document containing all necessary information and audience analysis. Each decision was accompanied by an explanation.