OpenFace
Goals
OpenFace is skincare from a foreign manufacturer. It is sold in various stores across Russia but lacks its own representation. The aim of the project was to create a platform to showcase the brand’s products, increase brand recognition, understand the needs of the target audience, develop a marketing strategy, select website analytics, and create advertising creatives to build a customer base.
Task
Build a marketing strategy from scratch, select advertising channels, assess their effectiveness, and set up statistics collection for contextual and targeted advertising campaigns. The company had a website without analytics, and it was unclear how advertising was working and whether it generated leads. Audience loyalty needed to be increased as people were interested in cosmetics but responded weakly to advertising campaigns. The challenge was to find ways to capture customers' attention.