Promotion of the English service SPLENTO for photographers and videographs providing services for individuals and businesses. The project concept implied the organization of field filming in a short time at any time of the day, so the startup needed clients.
The implementation of marketing tasks took place in the market already formed by competitors. At the same time, the client did not have an initial understanding of the conditions of this market and the mechanisms of operation of marketing tools. The set task of attracting clients from the B2B and real estate sectors had no logical basis. It reflected the client’s subjective desire to find only large clients without considering the breadth of the potential audience. The lack of a strategy, basic analytics, and a sales funnel created conditions for the team to work almost “blindly”. The budget was limited.